Resumen

This work tackles the question of why so many big companies still do not manage a working and efficient Business Intelligence as I have witnessed in many of my internships. Using my experience I gathered in more than three international companies over the past few years and the backup of literature provided by various blogs and online magazines I was able to determine that business and country culture are a deciding factor as well as the generation who is responsible for the development within a company. I actually found ways to start smooth the burdens of people holding back further IT development within a company by using an elaborate and good team composition and the broken windows theory by James Q. Wilson and George L. Kelling, transferring it from a criminal environment to the environment of Business.

Palabras clave: Business Intelligence, BI, data base, Facebook, Twitter, Social Networks, Business.

El acceso a esta tesis es restringido.

Vargas Ruiz, J. 2013. Why is Business Intelligence a Challenge for Many Companies? Backing up my Internship Experience with Literature. Tesis Licenciatura. International Business Administration. Departamento de Administración de Negocios Internacionales, Escuela de Negocios y Economía, Universidad de las Américas Puebla. Abril. Derechos Reservados © 2013.