Resumen

The purpose of this work is to provide an analysis of the Fitness Industry in Mexico as there is no existent comprehensive analysis. By Fitness Industry, I understand mainly the market of Fitness Clubs and Gyms.

The Mexican Fitness Industry is a developing sector and shares the characteristics of other sectors in Mexico that is mainly: informality thus lack of supervision.

Thus there is limited information about the sector, coming mainly from one source, the IHRSA, a industry association that covers the worldwide Health and Fitness Industry. These reports do mainly focus on the big players, because big chains of fitness clubs do operate similarly all over the world.

I feel that this superficial view from an international standpoint falls short of the industry in Mexico. By analyzing the special characteristics and background of the Mexican Fitness Industry and the Mexican population, this work wants to answer the question: Is the Fitness Industry in Mexico an underestimated sectorα

This work provides an analysis of the Mexican population, its health issues and its exercising habits in order to be able to analyze the Mexican Fitness Industry. After an intensive analysis of the the unique characteristics of the sector, I was able to answer the initial question.

The Fitness Industry in Mexico is underestimated, because many recently surging strong trends have not yet formed part of the external image of the sector.

The information used in this work is mostly of public sources, but estimates, expert opinions and observations have also been used to complete the image.

Palabras clave: Fitness.

El acceso a esta tesis es restringido.

Riehle, H. S. 2015. Analysis of the Fitness Industry in Mexico. Tesis Licenciatura. International Business Administration. Departamento de Administración de Negocios Internacionales, Escuela de Negocios y Economía, Universidad de las Américas Puebla. Mayo. Derechos Reservados © 2015.