Artículo Científico presentado por
Miembro del Programa de Honores. Licenciatura en Administración de Empresas. Departamento de Administración de Empresas. Escuela de Negocios y Economía, Universidad de las Américas Puebla.
Jurado Calificador
Director: Dr. Felipe Machorro Ramos
Presidente: Mtra. María Isabel Huerta
Carvajal
Secretario: Dr. Francisco Gabriel
Rodríguez González
Cholula, Puebla, México a 10 de diciembre de 2019.
Entrepreneurship Orientation (EO) is a topic of study that has been addressed over the years by an endless number of authors (G. Covin & J. Wales, The Measurement of entrepreneurial Orientation, 2012), each of whom contributed from a scale of measurement, as well as the exemplification of its variables (Kreiser, Anderson, Kuratko, Hornsby, & Eshima, 2014). Besides, in this paper we will make the Back Translation Process Research to the Entre U-Scale from English to Spanish language and validate it with a factorial analysis, after applied to Latin America universities (Morales, Ladhari, Reynoso, Toro, & Sepulveda, 2011). At the same way, in this paper we will modified a scale applied in Spanish, in order to provide the the items with greater functionality for the applicable scale in Spanish depending on aspects obtained by the literature accepted to a greater extent by Latin American countries.
Keywords: entrepreneurship orientation, entre u scale, back translation proccess Research, entrepreneurship in Latin Amercia Universities.
Portada
Índices
Capítulo 1. Introduction
Capítulo 2. Literature Review
Capítulo 3. Methodology
Capítulo 4. Results
Capítulo 5. Discussion and Conclusions
Capítulo 6. Limitations
Referencias
Meneses Ramos, B. 2019. Testing the Entre U-Scale at Universities in Latin America, and validating its back-Translation Process with Factorial Analysis. Artículo Científico Licenciatura. Administración de Empresas. Departamento de Administración de Empresas, Escuela de Negocios y Economía, Universidad de las Américas Puebla. Diciembre. Derechos Reservados © 2019.