Tesis profesional presentada por Jonathan Vargas Ruiz [jonathan@vargas-ruiz.de]

Licenciatura en International Business Administration. Departamento de Administración de Negocios Internacionales. Escuela de Negocios y Economía, Universidad de las Américas Puebla.

Jurado Calificador

Presidente: Dr. José Luis Agustín Rodal Arciniega
Vocal y Director: Dra. Robyn Lynn Johnson Carlson
Secretario: Dra. Elizabeth Salamanca Pacheco

Cholula, Puebla, México a 17 de abril de 2013.

Resumen

This work tackles the question of why so many big companies still do not manage a working and efficient Business Intelligence as I have witnessed in many of my internships. Using my experience I gathered in more than three international companies over the past few years and the backup of literature provided by various blogs and online magazines I was able to determine that business and country culture are a deciding factor as well as the generation who is responsible...

Palabras clave: Business Intelligence, BI, data base, Facebook, Twitter, Social Networks, Business.

Resumen (archivo pdf, 113 kb).

El acceso a esta tesis es restringido.

Vargas Ruiz, J. 2013. Why is Business Intelligence a Challenge for Many Companiesα Backing up my Internship Experience with Literature. Tesis Licenciatura. International Business Administration. Departamento de Administración de Negocios Internacionales, Escuela de Negocios y Economía, Universidad de las Américas Puebla. Abril. Derechos Reservados © 2013.

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El acceso a esta tesis es restringido.