Tesis profesional presentada por Jonas Schuster

Licenciatura en International Business Administration. Departamento de Administración de Negocios Internacionales. Escuela de Negocios y Economía, Universidad de las Américas Puebla.

Jurado Calificador

Presidente: Prof. Dr. Günther Reiter
Vocal y Director: Dr. Francois Bernard Duhamel

Cholula, Puebla, México a 22 de abril de 2015.

Resumen

A start-up, which was founded recently by a student of the ESB Reutlingen and Universidad de las Américas, and a student of the University Stuttgart, plans to launch an own-developed vacuuming robot in 2016. The work at hand provides findings to support the start-up in the further product development process.

The conducted market research has shown that launching a vacuuming robot in Germany is a very challenging project. Vacuuming robots are not that accepted in Germany so far. Furthermore, the...

Palabras clave: Robots.

Resumen (archivo pdf, 12 kb).

El acceso a esta tesis es restringido.

Schuster, J. 2015. Acceptance for Vacuuming Robots and its Optimal Price in the German Market: An Analysis from the Perspective of the German Consumer. Tesis Licenciatura. International Business Administration. Departamento de Administración de Negocios Internacionales, Escuela de Negocios y Economía, Universidad de las Américas Puebla. Abril. Derechos Reservados © 2015.

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El acceso a esta tesis es restringido.