Tesis profesional presentada por
Licenciatura en International Business Administration. Departamento de Administración de Negocios Internacionales. Escuela de Negocios y Economía, Universidad de las Américas Puebla.
Jurado Calificador
Presidente: Prof. Dr. Günther Reiter
Vocal y Director: Dra. Diana Debora Bank
Guzmán
Cholula, Puebla, México a 17 de abril de 2013.
pakilia, a start-up with a social mission, was founded recently by students of ESB Reut-lingen and Universidad de las Américas Puebla. The company exports handmade silver jewelry from Mexico to Germany and distributes it to German customers thereby sup-porting artisan families in the mountain village Taxco in Mexico, where the jewelry is produced. Founded in Summer 2012, there has not yet been a business plan to improve organization and for strategy formulation. The work at hand elaborates an extended business plan for the company based on a careful evaluation of background infor-mation.
Palabras clave: Social Entrepreneurship, Business Plan.
El acceso a esta tesis es restringido.
Müeller, M. 2013. pakilia - Business plan for a Social Start-Up founded by students of ESB Reutlingen and UDLAP. Tesis Licenciatura. International Business Administration. Departamento de Administración de Negocios Internacionales, Escuela de Negocios y Economía, Universidad de las Américas Puebla. Abril. Derechos Reservados © 2013.