Proyecto Integrador presentado por
Licenciatura en International Business Administration. Departamento de Administración de Negocios Internacionales. Escuela de Negocios y Economía, Universidad de las Américas Puebla.
Evaluadores
Presidente: Dr. Ditmar Hilpert
Vocal y Director: Dra. Elizabeth Salamanca
Pacheco
Cholula, Puebla, México a 17 de abril de 2013.
Kanndas S.A. de C.V. is a company operating in the renewable energy market in Puebla, Mexico, for which a communication strategy has been developed. The main challenges for the company are to be found, on one hand, within its own potential market, as there is a lack of knowledge about the photovoltaic technology as well as a restrained attitude towards mid- to long-term investments. On the other hand, Kanndas´ main competitor is the Mexican tariff system itself, which unsustainably subsidizes...
Palabras clave: energia renovable, energia sostenible, paneles solares, solar panels, renewable energy, solar power,.
El acceso a esta tesis es restringido.
Brenner, S. A. 2013. Diagnosis of the Strategic Position of Kanndas S.A. de C.V., a Company in the Renewable Energy Sector, and Development of its Communication Strategy. Proyecto Integrador Licenciatura. International Business Administration. Departamento de Administración de Negocios Internacionales, Escuela de Negocios y Economía, Universidad de las Américas Puebla. Abril. Derechos Reservados © 2013.