Proyecto Integrador presentado por Sebastian Andreas Brenner

Licenciatura en International Business Administration. Departamento de Administración de Negocios Internacionales. Escuela de Negocios y Economía, Universidad de las Américas Puebla.

Evaluadores

Presidente: Dr. Ditmar Hilpert
Vocal y Director: Dra. Elizabeth Salamanca Pacheco

Cholula, Puebla, México a 17 de abril de 2013.

Resumen

Kanndas S.A. de C.V. is a company operating in the renewable energy market in Puebla, Mexico, for which a communication strategy has been developed. The main challenges for the company are to be found, on one hand, within its own potential market, as there is a lack of knowledge about the photovoltaic technology as well as a restrained attitude towards mid- to long-term investments. On the other hand, Kanndas´ main competitor is the Mexican tariff system itself, which unsustainably subsidizes...

Palabras clave: energia renovable, energia sostenible, paneles solares, solar panels, renewable energy, solar power,.

Resumen (archivo pdf, 59 kb).

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Brenner, S. A. 2013. Diagnosis of the Strategic Position of Kanndas S.A. de C.V., a Company in the Renewable Energy Sector, and Development of its Communication Strategy. Proyecto Integrador Licenciatura. International Business Administration. Departamento de Administración de Negocios Internacionales, Escuela de Negocios y Economía, Universidad de las Américas Puebla. Abril. Derechos Reservados © 2013.

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